What Your Google Doc Draft Is and What It Isn't
When Digital Shift sends you a Google Doc with your website content draft, that document contains the text only. That means the words, headings, and copy that are specific to your location and your business.
That draft is not the finished webpage. Once your content is approved, our team takes that text and builds it into your franchise's branded website template. This is a professionally designed layout that has been approved by your home office. The final page will match the look, feel, and structure required for your franchise brand.
Think of the Google Doc like the script for a play. It's the words. The template is the stage, the lighting, and the set. All of that is already built and ready to go.
Quick Summary
Your draft covers roughly 80 to 90 percent of the written content that will be published on your page
What you will not see in the draft is the design, styling, and standard page features that are built into the template
Those features, such as testimonials, trust badges, review widgets, and calls to action, are handled automatically and do not need to be written into your draft
Once our team combines your approved draft with the template, the finished page will include everything you see on the live published version
What's Included in Your Google Doc Draft
Your draft will contain the text content for each section of the page. Most pages include the following, though this can vary depending on the page type.
Headline and intro copy
Service descriptions
Local area references
Frequently asked questions (FAQs)
Meta title (the title that appears in search engine results)
Meta description (the short summary that appears under your page title in search results)
Proposed URL for the page (based on your franchise structure and keyword guidelines)
Any custom details specific to your franchise location
Frequently Asked Questions
Below are the most common questions we hear from franchise owners during the content review process.
Can I request updates or changes to my draft?
Yes, and we encourage it. Your draft review is the right time to speak up. You can request changes to the tone, the style, or how something is worded. If the content feels too formal, too generic, or does not sound like your business, flag it. If there are technical details that are missing or inaccurate, such as specific services you offer, equipment you work with, or how your team handles certain jobs, those are important to get right.
For a step-by-step guide on how to leave feedback and submit your review, see: Reviewing and Approving Content in Google Docs
Can I change my content preference to auto-approval?
Yes. Auto-approval is the most popular option, especially among owners with multiple locations. With this preference, our team handles the review internally and publishes your content without requiring your sign-off each time. It is a good fit if you trust the process and prefer a hands-off approach, so you can focus on other important aspects of your business.
If you would like to switch to auto-approval, email our team via our support email, and we will get that updated for you.
How do you determine what topics and content to include on the page?
Content decisions are based on keyword research, local search intent, and your service focus. Each page is built around what people in your area are searching for, and the content is written to support both visibility in search results and action once a visitor lands on the page.
For a deeper look at how this works, see: How do you determine what keywords or topics to optimize for?
I want the first thing visitors see on my page to help drive action. How is that handled?
The hero section is the first thing a visitor sees when they land on your page. It sits at the top, above everything else, and it is the most important part of the page for driving calls and conversions. Most visitors, especially those dealing with an urgent home service issue, will decide whether to call based on what they see in this section before reading anything else.
This area is handled at the template level and is built to convert. It typically includes a strong headline, a click-to-call button, a contact or booking form, and localized copy. The layout and visual design are set by your home office. If you feel your headline or intro copy in the draft could do more to drive action, note it in your draft comments. The words in the hero section are part of your content draft and our team can work with you to improve them.
I don't see enough calls to action in my draft. Shouldn't there be more?
Your finished page will have calls to action placed throughout, including buttons, CTA banners, and/or dedicated action areas. These are built into the template and handled automatically. On mobile, they become tap-to-call buttons, contact forms, and scheduling options so a visitor can take action with one tap. None of that needs to be written into your draft.
Why don't I see any testimonials in my content draft?
Your finished page will include real customer testimonials. This section is built into your website template and pulls in reviews and customer feedback automatically. You do not need to provide this content in your draft.
I don't see a section with trust icons or badges on my homepage draft. Where is that?
Your finished page will display your credentials, certifications, and trust badges. This is a built-in feature of your homepage template. Your home office has specified where these appear and how they are displayed. They are not part of the text draft. If you have specific certifications or affiliations you want to make sure are represented, bring those up with your Digital Shift account contact.
I don't see a section highlighting my reviews or review count. Is that missing?
Your review rating and total review count will appear on your finished page automatically. This is handled by the template and does not require any input from you in the draft. If you have concerns about your review data or how it is displaying, reach out to your Digital Shift account contact.
I don't see a clear section highlighting our unique selling proposition (USP). Did it get left out?
Your finished page will include a section for what sets your business apart. This area is built into the homepage layout by your home office and will be visible once the page is live. If you have specific points you want to highlight, such as same-day service, upfront pricing, licensed and insured technicians, or a satisfaction guarantee, include that in your content draft and our team will make sure it ends up in the right place.
Can I add all of my areas served?
Your finished page will already include an areas served section. This is built into most templates and is populated with your service locations automatically. You do not need to list them in your content draft.
Each page is typically optimized to rank for one primary area. That focus is intentional. A page targeting too many locations at once can lose visibility in search results. Your other service areas are supported across the broader structure of your website. If you have questions about how your service area coverage is handled across your site, reach out to your Digital Shift account contact.
The Bottom Line
Your Google Doc draft covers the content that is unique to your location. Everything else, including the design, the layout, the CTAs, the trust elements, the review widgets, and the testimonials, is handled by your franchise template. Once your draft is approved, our team puts it all together into a finished page that matches your brand standards.