The Quick Answer
When you acquire a new territory, you have three main options to ensure both locations succeed:
Create a custom dual-location plan that allocates proper resources to both territories
Add a second single plan for dedicated, separate strategies
Start with a Google Business Profile add-on and scale up as the new territory grows
Each option depends on your growth goals, investment, and timeline. Let's break down why this matters and help you choose the right path.
Congratulations on Your Growth!
Adding a new location is exciting, and you're probably wondering how to handle your digital marketing across multiple territories. Think of SEO like running your business. You wouldn't expect one technician to handle twice the workload and still deliver the same quality service, right? The same principle applies to your digital marketing.
Why You Need a Different Approach for Multiple Locations
Here's the reality: every location needs dedicated resources to succeed.
Each location competes in its own local search ecosystem. Google treats each city or service area as a separate market with its own search results, competitors, and ranking factors. To show up when customers search for "plumber near me" or "HVAC repair near me" in each territory, you need a complete local SEO presence in that specific market.
This includes:
Dashboard setup and monitoring for each location
Keyword tracking specific to each market
System integrations for both territories
Google Business Profile optimization for each location
Local SEO strategies tailored to different markets
Content writing that speaks to each community
Local citation building for each area
NAP consistency management across all directories
Dedicated location landing pages for each service area
Local link building and community outreach for each market
Market research and competitor analysis for each territory
Everything else including ongoing monitoring, reporting, strategy adjustments, and optimization work
Each of these components requires specialized expertise, dedicated time, and ongoing optimization to deliver the results that grow your business.
Additionally, your website structure may need updates to properly support multiple locations, including dedicated pages and technical setup for each territory.
Understanding Resource Requirements for Multiple Locations
We get it. As business owners, we all want maximum value. But here are some common questions we hear about multi-location SEO:
"Can't you just copy and paste my current content for the new location?"
That's like asking if you can use the same permit for jobs in two different states. Each market has unique customers, competitors, and regulations.
"Won't my rankings in Territory A help me rank in Territory B since they're close?"
That's like expecting your contractor's license in one county to automatically work in another. Google shows different results for each location based on proximity, local competition, and market-specific signals. Each territory needs its own local SEO foundation.
"Can't your writer just mention both cities in the same blog post?"
Sure, and while we're at it, let's have your plumber fix pipes in two counties simultaneously. Each location needs focused, relevant content.
"Do I really need to continue managing the newly acquired Google Profile, or should I merge it with my existing one?"
Absolutely, if you want to continue ranking and receiving leads locally in that market. That Google Profile is already known and trusted in its territory. Merging it with your existing profile means losing that local visibility and starting from scratch.
"Can I start with the GBP add-on and upgrade to a custom plan later?"
Absolutely! It helps get some fundamental local SEO in place and helps keep your current local SEO going. As your new territory grows, you can upgrade to a more comprehensive plan that maximizes your results in both markets.
"How long before I see results in my new territory?"
We can evaluate the location for specific quick wins and opportunities from your existing rankings, and a good rule of thumb would be 3 to 4 months to start seeing meaningful results.
Your Three Options for Success
To maintain the service level and performance you've grown to expect, we offer three strategic options:
Option 1: Custom Dual-Location Plan (Most Popular)
Our team creates a comprehensive custom plan that properly allocates resources to both locations. This ensures each territory gets the attention it deserves while maintaining efficiency through coordinated strategies.
Best for: Serious growth-minded businesses
Includes: Full resource allocation for both locations
Option 2: Add a Second Single Plan
Choose an additional single plan for your new location to ensure it receives dedicated resources and deliverables. This gives each location its own complete program.
Best for: Businesses wanting separate, focused strategies
Includes: Complete program duplication with location-specific optimization
Option 3: Google Business Profile Add-On
Start with our GBP add-on for your new location to begin local SEO and Google Business Profile optimization and posting while you evaluate your long-term strategy.
Best for: Testing the waters in a new market
Includes: Local SEO foundation and GBP management
Flexibility: Can upgrade to a custom plan as your new territory grows
What If I'm Adding ZIP Codes to My Existing Territory?
If you're expanding your service area by adding some ZIP codes to your existing territory (and not acquiring another Google Business Profile and website), you can typically continue on the same plan or consider upgrading to a higher tier.
The decision depends on the additional population you're trying to service and how much that expands your competitive landscape. A few ZIP codes with smaller populations may not require a plan change, while adding a significant metro area to your service radius likely will.
Next Step: Contact our client success team to schedule a strategy call. We'll review your expanded service area and recommend the best approach to ensure you maintain strong visibility across your entire territory.
Should I Merge Two Territories Into One?
We highly recommend keeping separate Google Business Profiles and websites when acquiring an additional location. This protects the valuable local visibility and reputation you've already built in each market.
Here's why maintaining separate profiles is the smart choice:
Preserves existing rankings - Keep the hard-earned visibility you've built in both markets
Protects customer trust - Customers know and trust your business by its current location
Maximizes local presence - Compete effectively in the local map pack for both areas
Safeguards your reputation - Maintain all reviews and local authority signals you've earned
Think of it like keeping two successful storefronts instead of closing one. Each location has its own identity, customer base, and local presence. Maintaining that separation keeps both businesses thriving.
Real Results: Multi-Location Success Story
One of our Mr. Appliance franchise owners started working with us 2 years ago with two locations. Through our custom SEO program, his business has grown significantly. He's since acquired three additional territories, all supported by tailored digital marketing strategies. His success shows what's possible when each location gets the dedicated resources it needs to thrive in its local market.
Our Commitment to Your Growth
We've helped hundreds of home service businesses successfully expand into new territories. Our multi-location strategies are built on proven best practices and real results. We see the most success and best results from custom programs that properly allocate resources to each location. When you invest in proper resource allocation, we deliver the visibility and leads that make your expansion profitable.
The Bottom Line: Why Proper Resource Allocation Matters
Our team needs to allocate appropriate resources to achieve results. If we try to stretch your current plan across two locations without proper resource allocation, we won't be able to deliver the level of results you've come to expect in either market.
The result? You won't get good results in either market, and that's not fair to your business or your investment.
Think of it this way: you wouldn't send one technician to handle two full-day jobs simultaneously. Similarly, effective digital marketing requires dedicated time, attention, and resources for each location to deliver the results you expect.
Ready to Discuss Your Options?
Contact our client success team to discuss which option best fits your expansion goals and funding. We're here to ensure your growth is supported by a digital marketing strategy that delivers results in every market you serve.