Recording Powerful Client Video Testimonials: A Step-by-Step Guide

Getting great video testimonials from your satisfied customers doesn't have to be complicated. Follow this proven framework to capture stories that will help you win more business and build trust on your website and social media.

Why Video Testimonials Matter

These success stories are marketing gold. Post them on your website, share them on Facebook, or use clips in your Google ads. When potential customers see real people talking about their positive experience with your business, it builds instant trust and credibility. Nothing sells better than a happy customer telling their story.

Before You Start

Create a simple Google Doc with these questions that you can use on every testimonial call. This keeps the process consistent and ensures you never miss the important details that make testimonials compelling.

Pro Tip: Always ask permission to record before you begin, and let your client know this will only take 5-10 minutes of their time.

The 7-Question Framework

This structure tells a complete story from where your client started to where they are now - which is exactly what potential customers want to hear.

Opening

"Hi [Client Name], thanks for taking a few minutes to share your experience. Is it okay if I record this so we can use it to help other homeowners who might be facing similar issues?"

Question 1 - Background

"Can you tell me what your situation was like before we started working together?"

What you're looking for: The starting point - maybe their AC wasn't working, they had a plumbing leak, or electrical problems.

Question 2 - Problem

"What specific challenges or problems were you dealing with?"

What you're looking for: The pain points - inconvenience, cost concerns, safety issues, or disruption to their daily life.

Question 3 - Attempts

"Did you try to fix this yourself or work with anyone else before calling us?"

What you're looking for: Other contractors who didn't show up, DIY attempts that failed, or getting the runaround from other companies.

Question 4 - Solution

"What did we do to solve your problem, and how was the experience working with our team?"

What you're looking for: Your process, professionalism, communication, and what made you different.

Question 5 - Results

"What was the outcome? How did we solve your problem?"

What you're looking for: Specific results - problem fixed, system working perfectly, no more issues, etc.

Question 6 - Impact

"How has having this problem solved changed things for you and your family?"

What you're looking for: Peace of mind, comfort restored, no more worrying about the issue, money saved long-term.

Closing

"Would you recommend our services to other homeowners, and if so, why?"

What you're looking for: A clear endorsement and the reasons they'd tell their neighbors to call you.

Tips for Success

Keep it conversational: These aren't interrogation questions - have a natural conversation and let your client tell their story.

  • Don't rush: Give them time to think and elaborate. The best details often come after a pause.

  • Ask follow-ups: If they mention something great, ask them to expand on it. "Can you tell me more about that?"

  • Get specific numbers when possible: "How long did the repair take?" "How much did you save compared to other quotes?"

  • End on a high note: Make sure they feel good about the experience and the testimonial they just gave.

What Makes This Work

This question flow creates a complete story arc that potential customers can relate to. They see themselves in your client's "before" situation and want to get to the "after" results. It's the same structure that makes movies and books compelling - and it works just as well for testimonials.

Remember: The goal isn't just to get a testimonial, it's to get a testimonial that will actually help you win more business. These questions ensure you capture the details that matter most to potential customers making a decision about who to call.