Facebook Page Visibility Troubleshooting

How to Fix "This Content Isn't Available Right Now" Facebook Page Error (For Facebook Business Pages / Company Pages)

Before You Start: What You'll Need

To fix this issue, you'll need:

✅ Admin access to your Facebook business page
✅ Your Facebook login (email/phone and password)
✅ 10-15 minutes of uninterrupted time
✅ Access to an incognito/private browser window (to test)

Not sure if you're an admin?

• Go to your Facebook page

• Look for "Settings" in the left menu

• If you can see and click "Settings," you have admin access ✅

• If you DON'T see "Settings," you'll need to ask whoever created the page to give you admin access first

1. Understanding the Problem

If you:

• Can see your Facebook business page when logged into your account, but

• Get the message "This content isn't available right now" when:

  • Using an incognito/private window, or

  • Viewing while logged out of Facebook

…then your page is being restricted in some way. In practice, this means potential customers who are not logged into Facebook cannot see your page, even if they have the correct link.

This guide walks you through every major setting that can cause this and how to fix it.

2. Main Causes of This Error

Based on Meta's current documentation and real-world use, the most common causes when a page works while logged in but not when logged out are:

1. Age Restrictions

• Your page is restricted to users over a certain age (18+, 21+).

• Facebook can't verify age for logged-out visitors, so it hides the page entirely.

2. Country Restrictions

• Your page is only shown in certain countries or hidden from specific countries.

• Logged-out visitors may not see the page depending on their IP/location.

3. Page Unpublished / Deactivated

• The page is unpublished or deactivated, so only admins or people with access can see it.

4. Policy / Quality Issues (Less Common But Important)

• The page may have restrictions related to violations (Page Quality).

Meta explicitly notes that if a Page has age or country restrictions, it may not be visible when logged out of Facebook.

3. Step 1 – Confirm the Problem

Before diving into settings, make sure you're chasing the right issue:

1. Log into Facebook normally.

2. Go to your business page – confirm it loads correctly.

3. Open an incognito/private window:

   • Chrome: Ctrl + Shift + N (Windows) or Cmd + Shift + N (Mac)

   • Firefox / Edge: Ctrl + Shift + P

4. In that incognito window, do NOT log into Facebook.

5. Type your page URL directly: https://www.facebook.com/yourpagename

6. Confirm you see:

"This content isn't available right now…"

If yes, continue with the steps below.

4. Step 2 – Get Into the Correct Page Settings (Current Navigation)

To adjust page-level visibility, you must switch into the Page profile, then go into its settings.

1. Log into Facebook.

2. In the top-right corner, click your profile photo (the circular image with your face or logo).

3. Click "See all profiles".

4. Select the Page you want to manage (this "switches into" the Page).

   • You'll know you've switched when you see your business page name at the top instead of your personal name.

5. Once switched, click your Page's profile photo again in the top right.

6. Click "Settings & privacy" (looks like a gear icon ⚙️).

7. Click "Settings".

What you should see:

You should now be on the Page Settings screen. On the left side of your screen, you'll see a menu list that includes:

• Followers and public content

• Access and control

• How people find and contact you

• Page and tagging

• …and others

All the key visibility settings you need are in this left-side menu.

5. Step 3 – Check Age Restrictions (Top Cause)

Meta explicitly states: if your Page has age or country restrictions, you may not see it when logged out.

To check and fix age restrictions:

1. In the left menu, click "Followers and public content".

2. Find "Age Restrictions".

3. Click "Age Restrictions" (or "Edit" next to it).

4. Review the current setting.

What the Age Restrictions setting looks like:

When you click "Followers and public content," you'll see a list of options. Look for a line that says:

Age Restrictions | [Current setting shown here] | Edit

Click either "Age Restrictions" or "Edit" to open the options.

Common settings you might see:

• ✅ "Anyone 13+" / ALL (CORRECT - this is what you want)

• ❌ "Only people 18 and older"

• ❌ "Only people 21 and older"

• ❌ "Only people in certain age ranges"

Recommended setting for normal local service businesses (plumbing, HVAC, electrical, etc.):

• Set to "Anyone 13+" (or Public / lowest age allowed).

• Click "Save".

⚠️ Important for Age-Restricted Businesses

If you sell alcohol, tobacco, adult products, etc., Facebook expects age restrictions.

• You must keep your age restrictions to comply with policy.

• Result: The Page will not be visible to logged-out users who can't have their age confirmed. That's a platform rule, not a bug.

6. Step 4 – Check Country Restrictions

Country restrictions work similarly: if restricted, the page may not show when logged out.

To check and fix:

1. Still in "Followers and public content".

2. Find "Country Restrictions".

3. Click "Edit" or "Country Restrictions".

4. Review:

   • Are there specific countries set to "Hide"?

   • Is the page set to show only in certain countries?

For most local service businesses:

• Clear all restrictions so no countries are listed at all.

  • This makes the page visible worldwide, including when logged out.

• Click "Save".

From Meta's help:

When you add age or country restrictions, you may not be able to see your Page when logged out of Facebook.

7. Step 5 – Check If Your Page Is Unpublished or Deactivated

If your page is unpublished or deactivated, it will show as unavailable to the public.

Quick explanation of the difference:

• Unpublished = Page is hidden, but you can still edit it

• Deactivated = Page is hidden, and you CANNOT edit it until you reactivate it

Both will cause the "This content isn't available" error for your customers.

There are two states to check:

7.1 Unpublished Page (Most Common Admin Mistake)

1. From your Page (while switched into it), go to Settings.

2. In the left menu, look for "Access and control" or "General / Page visibility".

3. Find the Page visibility or Publish / Unpublish option.

4. Make sure it is set to:

   • Published (NOT "Unpublished")

5. If it was unpublished, change to Published and save.

7.2 Deactivated Page

From Meta's help:

• A deactivated Page is hidden from the public.

• You cannot edit it until reactivated.

• You can also unpublish instead of deactivating.

To check for deactivation:

1. While in Settings, click "Access and control".

2. If you see "Deactivate Page" options, check whether it's currently active or was recently deactivated.

3. If needed, reactivate according to Meta's instructions from your main profile (not as the Page).

If your Page is deactivated or unpublished, it will behave exactly like the error you're seeing: visible to admins, not to the public.

8. Step 6 – Check Page Quality / Policy Restrictions

If your Page has broken Facebook's rules, Facebook can limit its visibility.

1. Go to your Page.

2. In the left-hand menu, look for "Professional dashboard" or "Page Quality".

3. Open Page Quality.

4. Look for:

   • Restrictions

   • Policy issues

   • Any notices that the Page has limited distribution or visibility

If you see issues here, you may need to:

• Follow Facebook's prompts to appeal or

• Fix specific content that triggered the restriction.

9. Step 7 – (Optional) Confirm Business Manager / Meta Business Settings

Generally, Business Manager / Meta Business Suite controls who manages the page, not whether the public can see it. But you can quickly confirm:

1. Go to business.facebook.com.

2. Open Settings (Business Settings, not Page Settings).

3. Under Accounts → Pages, click your Page.

4. Confirm:

   • The Page is correctly connected.

   • There are no warnings or restrictions here.

If all looks normal, go back to the Page's own Settings – that's where visibility is primarily controlled.

10. Step 8 – Test Your Changes Properly

After making any changes, you MUST test properly to confirm they worked.

Why wait?
Facebook's own documentation notes changes like this can take 5–15 minutes to fully update across all their servers.

How to test (Step-by-Step):

1. Wait 5-15 minutes after saving your changes

2. Close Facebook completely (close the tab or browser)

3. Open a NEW incognito/private window:

   • Chrome: Press Ctrl + Shift + N (Windows) or Cmd + Shift + N (Mac)

   • Firefox/Edge: Press Ctrl + Shift + P

4. Do NOT log into Facebook in this window

5. Type your page URL directly into the address bar: https://www.facebook.com/yourpagename

6. Press Enter

What you should see:

• ✅ SUCCESS: Your business page loads with your cover photo, posts, and reviews visible

• ❌ STILL BROKEN: "This content isn't available right now"

Additional Test (Recommended):
Ask 1–2 other people to test:

• Use their own phone or computer

• Make sure they're NOT logged into Facebook

• Have them open your page link

If they can see it, you're all set! ✅

11. Quick Settings Checklist (Owner-Friendly Summary)

Use this table as a final pass:

12. Common Mistakes That Keep This Error Happening

Even after following the steps, some business owners accidentally re-create the problem. Watch out for these:

❌ Mistake #1: Editing the WRONG page

• If you manage multiple pages, make sure you've switched into the CORRECT page before changing settings

• Double-check the page name at the top of the screen

❌ Mistake #2: Forgetting to click "Save"

• Facebook doesn't auto-save these settings

• Always click "Save" or "Save Changes" after making adjustments

❌ Mistake #3: Testing while still logged in

• You MUST test in incognito mode or while logged out

• Testing while logged in will always show you the page (even if it's broken for customers)

❌ Mistake #4: Testing too quickly

• Facebook needs 5-15 minutes to update

• If you test immediately, you might think it didn't work when it actually did

❌ Mistake #5: Changing age restrictions when you legally need them

• If you sell alcohol, you MUST keep age restrictions

• This means logged-out users won't see your page (that's required by law)

13. What If It's Still Not Working?

If you've checked all the settings above and your page still shows the error when logged out:

1. Wait 24 Hours

• Sometimes Facebook's systems need time to fully update

• If your page was brand new or you made multiple changes, give it a full day

2. Check Your Page URL

• Make sure you're testing the CORRECT page URL

• Go to your page while logged in

• Look at the address bar: facebook.com/YourPageName

• Copy that EXACT URL and test it in incognito mode

3. Try a Different Browser or Device

• Sometimes browser cache causes false errors

• Test on your phone (not logged into Facebook)

• Ask a friend or family member to try opening your page

4. Contact Facebook Support

• Go to your Page

• Click "Help" in the left menu (or the question mark icon)

• Select "Get Support" or "Report a Problem"

• Describe the issue: "My page shows 'content not available' when logged out"

5. Get Help from Digital Shift

• If you're still stuck, reach out to your Digital Shift account manager

• We can review your settings and help troubleshoot

14. Extra Tips That Actually Matter

New Pages: Very new pages can behave oddly for 24–48 hours. If you just created it today, double-check again tomorrow.

Changed Username / URL: If you changed your @username, the old URL will show this error. Make sure you're testing the current URL.

"View As" Tool:
On your Page, click the three dots (…) near the cover photo and use "View as" if available to see how the public sees your page (logged-in view, but still useful).

15. Why Fixing This Matters for Your Business

For a local service business (plumbing, HVAC, electrical, etc.):

• Many customers click the Facebook icon from Google or your website.

• If they land on "This content isn't available right now", they may assume:

  • The business is closed

  • The page is fake or abandoned

  • Or your company isn't trustworthy

Having your page publicly visible:

• ✅ Improves trust (visible reviews, photos, activity)

• ✅ Helps with SEO and brand visibility

• ✅ Makes it easier for customers to contact you quickly

Fixing this is a small settings job with a big impact on perceived professionalism.