Yes, we can use your content, but it will go through our SEO process!
As a home service business owner, you have valuable experience and insights about your customers' needs. We welcome your content ideas and drafts! For example, if your plan includes 1,000 words of content each month and you send us a topic with some details, we'll use that allocation to create optimized content based on your input.
Our Complete Content Process
Whether you provide content or we create it from scratch, everything goes through the same thorough process:
Research - Finding the right keywords and topics
Analysis - Studying competitors and understanding search intent
Ideation - Developing the best approach for the content
Writing - Creating engaging, informative content that speaks to your audience
Editing - Having a second set of eyes review for clarity, flow, and accuracy
Optimization - Making it search-engine friendly and local AI search ready
Review - Quality checking for accuracy and effectiveness
Publishing - Properly formatting and posting to your website
Why This Takes Time
Working with content you provide—whether you wrote it yourself, had another team member write it, or used AI for some help—takes just as much time (sometimes more) than creating new content from scratch. This ensures everything meets professional standards before publishing.
Think of It Like a Service Call
Imagine a customer calls you to check or fix plumbing, HVAC, or electrical work that someone else started. It often takes more time to review and fix someone else's work than doing the job from scratch. Our content process works the same way—we make sure everything is correct before it goes live on your website.
What About AI-Generated Content?
If you send us content created by AI tools (like ChatGPT), we'll still need to carefully review, enhance, and optimize it before publishing. We'll ensure the content adds real value and meets the objectives of the search intent and topic. This work counts toward your content plan allocation, just like content we create ourselves.
Will You Publish My Content As-Is?
No, we don't simply copy and paste content onto your website.
Since we're responsible for the content that appears on your website, we need to ensure it's of the highest quality. This includes checking for accuracy, originality, and SEO best practices. Our reputation—and yours—depends on publishing content that meets professional standards.
All content must go through our complete process to ensure your website is professional and set up for success on search engines and AI platforms. This protects your business reputation and helps build a trustworthy online presence.
Need More Content?
"I see my content showing up in local AI search and want more ongoing content."
If you regularly want more content than your current plan includes, you can upgrade to a higher plan. This gives us more time to help your business grow faster and maintain visibility in both traditional search and AI platforms.
"I need to catch up to competitors and add more pages quickly."
Need extra content for a short period? We can temporarily upgrade your plan to accommodate additional content for special projects, seasonal campaigns, or when you need to quickly expand your website to compete better. Once completed, you can return to your regular plan.
Ready to Share Your Content Ideas?
We're excited to work with your ideas and help transform them into effective SEO content! Simply send your topics, drafts, or content to our team, and we'll get started.