Quick Answer

We research what your potential customers are searching for online and make sure your business shows up when they need your services. We use your business information, study your local market, and analyze your competition to find the best opportunities.

Why This Matters

The right keywords mean more phone calls from customers who are ready to hire you, not just people browsing for information. When we target the right search terms, you get more qualified leads - people who actually need your services and are ready to pay for them.

We Start with Your Business Information

When you partner with Digital Shift, one of the first things we do is plan with you to determine your objectives and goals and use this information to determine keywords, topics and themes.

During your onboarding, you told us about:

  • What services you offer (plumbing repairs, HVAC installation, electrical work, etc.)

  • Where you work (your service areas and neighborhoods)

  • What types of jobs you prefer

This information becomes the foundation for everything we do.

Our Research Process

1. We Study Your Local Market

We look at what people in your area are actually searching for when they need your services. For example, if you're a plumber in Phoenix, we might find that customers search for "water heater repair Phoenix" more often than just "plumber."

2. We Check Out Your Competition

We analyze what keywords your competitors are using and see where there are opportunities for you to stand out. Sometimes we find gaps where no one is competing for valuable search terms.

3. We Look at Search Trends

We study how people search for your services - the exact words they type into Google when they have a problem you can solve. This includes:

  • Seasonal patterns (like "furnace repair" spiking in winter)

  • Local preferences (how people in your area talk about services)

  • Emergency vs. planned service searches

4. We Do Content Gap Analysis

We identify topics that your potential customers want to know about but that other businesses in your area aren't covering well.

We Use Your Real Business Data

To make sure we're targeting the right keywords, we also analyze data from your existing online presence:

Google Search Console

This shows us what search terms are already bringing people to your website and which ones have the most potential for improvement.

Google Analytics

We look at how visitors behave on your site - which pages they visit, how long they stay, and what leads to phone calls or contact form submissions.

Google Business Profile Performance

We review the searches that showed your business profile in Google's search results, including:

  • What keywords triggered your business to appear

  • How often people found you through different search terms

  • Which searches led to phone calls, website visits, or direction requests

This real data from your business helps us understand what's already working and where we can improve.

Real Results from Our Approach

For example, one of our plumbing clients started ranking for "emergency plumber + their most important cities" and saw a 35% increase in after-hours emergency calls within six months. These weren't just more calls - they were higher-paying emergency jobs from customers who needed immediate help.

What This Means for You

Instead of guessing what might work, we use real data to target:

  • High-intent keywords - terms people use when they're ready to hire someone

  • Local search terms - phrases that include your service area

  • Problem-solving keywords - what people search when they have an urgent need

Examples of Effective Keywords

Based on our research with home service businesses, here are some types of keywords that typically work well:

Service + Location: "plumber Dallas," "HVAC repair Phoenix"

Problem-focused: "water heater not working," "AC won't turn on"

Urgent needs: "emergency plumber," "24 hour electrical repair"

Specific services: "drain cleaning," "duct cleaning," "electrical panel upgrade"

The Bottom Line

You don't need to worry about keyword research - that's our job. We handle all the technical analysis and use the information you provided during onboarding, plus data from your Google accounts, to make sure we're targeting the right customers for your specific business and location.

This research is ongoing, so as your business grows or market conditions change, we adjust your keyword strategy to keep bringing you quality leads.