Business descriptions are how your business is represented online on business directory sites. They are used in the "About us" section of the sites.
 
Business descriptions are designed to be insightful of your business, and your products and services, while helping your business rank for important local SEO keywords in your service area. These descriptions are not added to your website (on-page) but used during our off-page local SEO efforts.
 

Each business description has 3 variants, short, medium, and long descriptions. These variations are created to ensure we are able to provide the best description per the citation/business directory sites length restrictions.

Short descriptions have a max character count of 150, medium has a max count of 300 and the long description has a less strict word count but is usually around 750-1250 characters long.

The long descriptions are used about 90% of the time (as most sites allow for longer form information, and the medium and short descriptions are used for sites with character limit restrictions.

The goal of the business descriptions are is to include important areas for your business as well as the most optimal keywords based on your offerings and the opportunities in your service area.